Biography
I’ve built a career in arts and cultural marketing, most recently as Senior Marketing Manager at one of the world’s leading international art fairs. Before that, I worked across different markets, particularly in Asia and Europe, using storytelling and strategic communication to bring cultural experiences to life.
Now based in Berlin after years in Hong Kong, I’m excited for what’s next—exploring new opportunities, collaborating with inspiring people, and finding fresh ways to connect audiences with meaningful cultural experiences.
Experience at MALCS
Studying for my MALCS was a truly transformative experience. It wasn’t just about exploring how narratives shape culture and society—it also sharpened the way I think critically and strategically about the arts and cultural sector within and beyond Hong Kong. The program challenged me to engage with some of the world’s most pressing issues, sparking thought-provoking discussions that still influence how I approach my work today. But beyond the academic side, what really made it special was the exchange of ideas with fellow students and faculty. Those conversations expanded my perspective and deepened my passion for the role of art and culture in shaping the world around us.
Never would I have thought I’d be directing a documentary, but that’s exactly what happened along the way. The program pushed me to step outside my comfort zone, experiment with new mediums, and find creative ways to tell stories—something that continues to drive my work today.
The program challenged me to engage with some of the world’s most pressing issues, sparking thought-provoking discussions that still influence how I approach my work today.